{"schema_version":0.4,"batch":"2026-09","updated":"2026-09-15","category":"A2-电商平台","count":30,"platforms":[{"id":"eu-de-amazon","name":"亚马逊欧洲站","name_en":"Amazon Europe","hq_country":"美国（欧洲总部卢森堡/德国）","hq_city":"卢森堡","country":"卢森堡","markets":["德国","英国","法国","意大利","西班牙","波兰","荷兰","比利时","瑞典","爱尔兰"],"countries":["德国","英国","法国","意大利","西班牙","波兰","荷兰","比利时","瑞典","爱尔兰"],"type":"综合市场","model":"marketplace+FBA","entry":"开放入驻（需企业资质）","china_seller":"开放（中国卖家主力渠道，泛欧计划 FBA/EFN 分发）","fee_note":"按品类销售佣金+FBA 履约费（以官方费率页为准）","scale_note":"欧洲最大电商之一","sellers_url":"https://sell.amazon.de/ （德）/ https://sell.amazon.co.uk/ （英）","website":"https://www.amazon.de/","geo_source":"https://www.amazon.de/gp/help/customer/display.html?nodeId=GF4WKPX3G65RNNRJ","geo_source_url":"https://www.amazon.de/gp/help/customer/display.html?nodeId=GF4WKPX3G65RNNRJ","sources":["https://sell.amazon.de/"],"verified_date":"2026-09-07","verify_level":"T1抓取","notes":"sell.amazon.de 实测 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kaufland-global-selling.com 已解析失败，勿再用；正式入驻前以官方费率表复核佣金"},{"id":"eu-pl-allegro","name":"Allegro","name_en":"Allegro","hq_country":"波兰","hq_city":"波兹南","country":"波兰","markets":["波兰","捷克","斯洛伐克","CEE 扩张（LOSE 24 国转发）"],"countries":["波兰","捷克","斯洛伐克"],"type":"综合市场","model":"marketplace","entry":"开放入驻（免费开户、多数类目免上架费；新卖家欢迎计划 0% 佣金期）","china_seller":"开放（有官方中文帮助页；收款普遍接 Payoneer）","fee_note":"成交佣金按品类（商品价+运费计，官方 help 页）；各信源区间 2%–17%（2026 攻略口径 5%–22%），以官方费率页为准","scale_note":"波兰第一大，约 289M 月访问（Waredock）；欧洲访问量前五","sellers_url":"https://seller.allegro.pl/en/get-started","website":"https://allegro.pl/","geo_source":"https://about.allegro.eu/contact/","geo_source_url":"https://about.allegro.eu/contact","sources":["https://allegro.pl/bang-zhu/zai-allegro-xiao-shou","https://help.allegro.com/en/sell/c/charging-sales-fees","https://www.waredock.com/magazine/top-30-online-marketplaces-in-europe/"],"verified_date":"2026-09-07","verify_level":"T1官方页+搜索","notes":"官方页有反爬（allegro.pl 403/seller 子域解析受限），事实经官方中文帮助页+官方 help 站搜索命中"},{"id":"eu-ro-emag","name":"eMAG","name_en":"eMAG Marketplace","hq_country":"罗马尼亚","hq_city":"布加勒斯特","country":"罗马尼亚","markets":["罗马尼亚","保加利亚","匈牙利"],"countries":["罗马尼亚","保加利亚","匈牙利"],"type":"综合市场","model":"marketplace+FBE 履约","entry":"免费入驻（无月费/年费/保证金）；⚠️ 仅 FBE 仓发、不支持自发货；新卖家有仓储费减免","china_seller":"开放（有官方中文入驻页；第三方称中国卖家佣金低 2-3 点=待官方核实）","fee_note":"佣金 7%–25% 按品类（官方/行业页）","scale_note":"罗马尼亚第一大、CEE 主力，约 45M 月访问（Waredock），~12M 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8%–25% 待官方核实；新卖家福利以官方中文入驻页现行口径为准","scale_note":"土耳其最大电商平台；16 市场、发货覆盖 27 个欧洲国家（行业媒体口径）；德国已入德国电商 Top100 榜（行业口径）","sellers_url":"https://partner.trendyol.com/ae/onboarding/registration?lang=zh-CN","website":"https://www.trendyol.com/","geo_source":"https://www.trendyol.com/en/s/meet-us（官方 about 页， offices 含伊斯坦布尔）+检索口径 Büyükdere Cad. 243","geo_source_url":"https://www.trendyol.com/en/s/meet-us","sources":["https://academy.trendyol.com/home/ae?lang=zh","https://partner.trendyol.com/ae/onboarding/registration?lang=zh-CN","https://ecommercenews.eu/trendyol-enters-europe-with-german-launch/","https://www.dailysabah.com/business/tech/turkiyes-trendyol-plans-to-enter-eastern-european-market-in-2024"],"verified_date":"2026-09-07","verify_level":"T1官方页+搜索","notes":"2026-09-07 新建（用户指示候选「trandol」经核实=Trendyol，推断成立）。口径注记：总部土耳其非欧盟，markets 含土耳其本土+欧洲扩张（2022 年德国为欧洲首站），符合收录口径「欧洲市场为主战场」。partner.trendyol.com 反爬 403（直连+代理双 403），入驻页内容经官方中文页搜索命中；academy.trendyol.com 官方中文学院本机代理直抓 200（官方「Trendyol 出口：走出土耳其本土市场」口径在手）。海湾站（阿联酋/沙特）为中国大陆公司现行中文通道，欧洲站通道以官方逐步开放为准。2026-09-12 markets 增补海湾两家（扩片批一转正；GCC 上线不到一年 300 万买家，Tap Payments 口径见批次稿）(zcode)"},{"id":"eu-nl-bol","name":"bol（原 bol.com）","name_en":"bol","hq_country":"荷兰","hq_city":"乌得勒支","country":"荷兰","markets":["荷兰","比利时"],"countries":["荷兰","比利时"],"type":"综合市场","model":"marketplace+FBB 履约","entry":"入驻门槛低（ShoppingFeed 口径）","china_seller":"待核实","fee_note":"以官方为准","scale_note":"Benelux 第一，86M+ 月访问（Waredock）","sellers_url":"https://partner.bol.com/","website":"https://www.bol.com/","geo_source":"https://over.bol.com/en/contact/","geo_source_url":"https://over.bol.com/en/contact","sources":["https://www.waredock.com/magazine/top-30-online-marketplaces-in-europe/","https://blog.shoppingfeed.com/en/which-european-specific-e-commerce-platforms-are-worth-selling-on-in-2026"],"verified_date":"2026-09-07","verify_level":"T2行业信源","notes":"官方页反爬 403（直连+代理），下批次人工复核入驻细则"},{"id":"eu-fr-manomano","name":"ManoMano","name_en":"ManoMano","hq_country":"法国","hq_city":"巴黎","country":"法国","markets":["法国","德国","西班牙","意大利","英国"],"countries":["法国","德国","西班牙","意大利","英国"],"type":"垂直（DIY/家居/园艺）","model":"marketplace","entry":"开放申请（品类垂直、竞争较低）","china_seller":"待核实","fee_note":"以官方为准","scale_note":"约 50M 月访问（Waredock）","sellers_url":"https://seller.manomano.com/","website":"https://www.manomano.fr/","geo_source":"Colibri SAS（ManoMano 运营主体）52 rue Bayen 75017 Paris——LinkedIn/Wiki/官方发票三源一致，mentions légales 反爬未能直取","geo_source_url":"","sources":["https://www.waredock.com/magazine/top-30-online-marketplaces-in-europe/","https://blog.shoppingfeed.com/en/which-european-specific-e-commerce-platforms-are-worth-selling-on-in-2026"],"verified_date":"2026-09-07","verify_level":"T2行业信源","notes":"seller 子域本机探活超时（DNS/网络受限），待复核"},{"id":"eu-fr-fnac","name":"Fnac Darty","name_en":"Fnac Marketplace","hq_country":"法国","hq_city":"Ivry-sur-Seine（大巴黎）","country":"法国","markets":["法国","比利时","西班牙"],"countries":["法国","比利时","西班牙"],"type":"综合（3C/文化品强）","model":"marketplace+1P 混合","entry":"开放入驻","china_seller":"待核实","fee_note":"以官方为准","scale_note":"约 25M 月访问（Waredock）","sellers_url":"https://marketplace.fnac.com/","website":"https://www.fnac.com/","geo_source":"https://www.fnac.com/mentions_legales","geo_source_url":"https://www.fnac.com/mentions_legales","sources":["https://www.waredock.com/magazine/top-30-online-marketplaces-in-europe/"],"verified_date":"2026-09-07","verify_level":"T2行业信源","notes":"本机探活超时，待复核"},{"id":"eu-ru-ozon","name":"Ozon","name_en":"Ozon","hq_country":"俄罗斯","hq_city":"莫斯科","country":"俄罗斯","markets":["俄罗斯"],"countries":["俄罗斯"],"type":"综合市场","model":"marketplace","entry":"开放入驻（Ozon Global 跨境项目——注册→商品管理→仓储物流三步，中国直发/海外仓多方案）","china_seller":"开放（官方中文入口 seller.ozon.ru/ch/ + 跨境帮助中心 global-help.ozon.com；深圳办公室已设；2026 年官方目标跨境 GMV 翻倍）","fee_note":"佣金按品类浮动，以官方费率工具页现行口径为准","scale_note":"俄第二：2025 线上销售 3.57 万亿卢布（+42%）、订单 23 亿件；与 Wildberries 合计约大盘 57%（Data Insight）","sellers_url":"https://seller.ozon.ru/ch/","website":"https://www.ozon.ru","geo_source":"https://docs.ozon.ru/common/pravila-prodayoi-i-rekvizity/rekvizity-ooo-internet-resheniya/ （法务实体注册址=莫斯科 Пресненская наб. 10，莫斯科城街区级）","geo_source_url":"https://docs.ozon.ru/common/pravila-prodayoi-i-rekvizity/rekvizity-ooo-internet-resheniya","sources":["https://seller.ozon.ru/ch/","https://global-help.ozon.com/","https://docs.ozon.ru/common/pravila-prodayoi-i-rekvizity/rekvizity-ooo-internet-resheniya/","https://www.ebrun.com/20260424/658093.shtml"],"verified_date":"2026-09-12","verify_level":"T1抓取","notes":"2026-09-12 扩片批一转正上图（明细见 agent/drafts/2026-09-扩片-中东北非俄罗斯/俄罗斯-平台调研.md）。对华卖家回款受制裁环境银行链路不确定性影响（事实提示，无操作建议）"},{"id":"eu-ru-wildberries","name":"Wildberries","name_en":"Wildberries","hq_country":"俄罗斯","hq_city":"莫斯科","country":"俄罗斯","markets":["俄罗斯"],"countries":["俄罗斯"],"type":"综合市场","model":"marketplace","entry":"开放入驻（2025-04 起跨境试点开放中国/白俄罗斯/哈萨克斯坦直发）","china_seller":"开放（2025-08-04 起激活费 1 万元降至 500 元；中国商家 2025 年约 2,500→6,000；跨境订单约 80% 来自中国卖家，行业口径）","fee_note":"激活费 500 元（2025-08 起）；佣金与仓储费率浮动大，以卖家门户官方口径为准","scale_note":"俄第一：2025 线上销售 4.04 万亿卢布（+25%）、订单 43 亿件（Data Insight）；自提点（ПВЗ）网络数万级为俄最大","sellers_url":"https://seller.wildberries.ru/","website":"https://www.wildberries.ru","geo_source":"https://en.wikipedia.org/wiki/Moscow （城市级坐标；法务街址候工商登记 ЕГРЮЛ 补核）","geo_source_url":"https://en.wikipedia.org/wiki/Moscow","sources":["https://www.intellinews.com/wildberries-expands-international-sales-by-offering-cross-border-sales-and-delivery-213942/","https://www.caixinglobal.com/2025-07-16/chinese-sellers-turn-to-russias-booming-e-commerce-market-amid-us-tariffs-102341590.html","https://top100.datainsight.ru/"],"verified_date":"2026-09-12","verify_level":"T1官方页+搜索","notes":"卖家门户为 SPA 壳直抓无文本（已知坑），通道信息以官方公告+权威媒体取证（Caixin/intelliNews）。母公司 2025 更名 РВБ、12 月收购 Rive Gauche 香化连锁，平台主体持续扩张"},{"id":"eu-ru-yandexmarket","name":"Yandex Market","name_en":"Yandex Market","hq_country":"俄罗斯","hq_city":"莫斯科","country":"俄罗斯","markets":["俄罗斯（本地法人卖家为主）"],"countries":["俄罗斯"],"type":"综合市场","model":"marketplace","entry":"本地卖家为主（未发现公开跨境/中国卖家入驻通道——负向结论）","china_seller":"无公开通道（负向结论，行业转述待官方确认页补证）","fee_note":"本地卖家佣金以官方支持页为准","scale_note":"俄第三：2025 线上销售 5,970 亿卢布（+11%）、订单 1.195 亿件（Data Insight，不含食品配送）","sellers_url":"https://yandex.ru/support/market/","website":"https://market.yandex.ru","geo_source":"https://yandex.ru/company/contacts/ （官方总部址=Москва, ул. Льва Толстого, 16）","geo_source_url":"https://yandex.ru/company/contacts","sources":["https://yandex.ru/company/contacts/","https://top100.datainsight.ru/"],"verified_date":"2026-09-12","verify_level":"T1官方页+搜索","notes":"Yandex 2024 年完成国际业务拆分，上图主体=俄 Yandex；收录意义=俄头部格局完整性（无中国通道亦如实记录）"},{"id":"me-ae-amazon","name":"亚马逊阿联酋站","name_en":"Amazon.ae","hq_country":"美国（中东业务总部迪拜）","hq_city":"迪拜","country":"阿联酋","markets":["阿联酋"],"countries":["阿联酋"],"type":"综合市场","model":"marketplace+FBA","entry":"亚马逊全球开店官方通道（先建北美/巴西联合账户，再从中控面板开阿联酋/沙特账户，无需阿联酋本地公司）","china_seller":"开放（官方中文页 sell.amazon.com/zh/global-selling/middle-east 直核 2026-09-11）","fee_note":"佣金按品类（官方费率工具为准）；FBA ae 履约可选","scale_note":"阿联酋流量/类目第一（2025-05 月访问 2,700 万+）；2024 销售约 $7.7 亿（口径注：另一口径 GMV $13.7 亿）","sellers_url":"https://sell.amazon.com/zh/global-selling/middle-east","website":"https://www.amazon.ae","geo_source":"https://en.wikipedia.org/wiki/Dubai （城市级坐标）","geo_source_url":"https://en.wikipedia.org/wiki/Dubai","sources":["https://sell.amazon.com/zh/global-selling/middle-east"],"verified_date":"2026-09-12","verify_level":"T1抓取","notes":"原 Souq（2017 收购、2019 改版 Amazon.ae）；2026-09-12 扩片批一转正上图"},{"id":"me-ae-noon","name":"Noon","name_en":"noon","hq_country":"阿联酋","hq_city":"迪拜","country":"阿联酋","markets":["阿联酋","沙特阿拉伯（一次上传多站显示）"],"countries":["阿联酋","沙特阿拉伯"],"type":"综合市场","model":"marketplace","entry":"开放（大陆/香港公司资质+2 年以上电商运营经验+团队 10 人以上+中东本地 VAT 税号可第三方代理；可开阿联酋/沙特两站，埃及站需本地执照）","china_seller":"开放（通道条件经雨果跨境等行业转述，官方招商页直核列为后续补证项）","fee_note":"佣金按品类+NFS 履约（以 seller.noon.com 官方入口为准）","scale_note":"本土双寡头：2025 销售约 $18.7 亿（沙特占 52%，ECDB）、月访问 2,000 万+；旗下时尚垂直 Namshi","sellers_url":"https://seller.noon.com/","website":"https://www.noon.com","geo_source":"https://en.wikipedia.org/wiki/Dubai （城市级坐标+同城微偏移避让 Amazon.ae 点）","geo_source_url":"https://en.wikipedia.org/wiki/Dubai","sources":["https://seller.noon.com/","https://www.noon.com/"],"verified_date":"2026-09-12","verify_level":"T2行业信源","notes":"2026-09-12 扩片批一转正上图；Alabbar 创立（初始投资 AED 36 亿）。与 me-sa-noon 为同一平台的沙特站点位分行上图"},{"id":"me-sa-amazon","name":"亚马逊沙特站","name_en":"Amazon.sa","hq_country":"美国（沙特业务总部利雅得）","hq_city":"利雅得","country":"沙特阿拉伯","markets":["沙特阿拉伯"],"countries":["沙特阿拉伯"],"type":"综合市场","model":"marketplace+FBA","entry":"亚马逊全球开店（与阿联酋同面板——一店开 UAE+SA）","china_seller":"开放（官方中文页同 Amazon.ae，直核 2026-09-11；VAT 15% 合规提示见官方 FAQ）","fee_note":"佣金按品类（官方费率工具为准）；FBA sa 可选","scale_note":"沙特第一市场平台（份额约 35%，单源口径注）；站内广告零售媒体亦居首","sellers_url":"https://sell.amazon.com/zh/global-selling/middle-east","website":"https://www.amazon.sa","geo_source":"https://en.wikipedia.org/wiki/Riyadh （城市级坐标）","geo_source_url":"https://en.wikipedia.org/wiki/Riyadh","sources":["https://sell.amazon.com/zh/global-selling/middle-east"],"verified_date":"2026-09-12","verify_level":"T1抓取","notes":"2026-09-12 扩片批一转正上图"},{"id":"me-sa-noon","name":"Noon 沙特站","name_en":"noon (KSA)","hq_country":"阿联酋（沙特运营中枢利雅得）","hq_city":"利雅得","country":"沙特阿拉伯","markets":["沙特阿拉伯"],"countries":["沙特阿拉伯"],"type":"综合市场","model":"marketplace","entry":"同 Noon 主条目（大陆/香港公司资质+经验/团队门槛+本地 VAT 税号；一次上传多站显示）","china_seller":"开放（同 Noon 主条目，行业转述口径）","fee_note":"佣金按品类+NFS 履约（以 seller.noon.com 官方入口为准）","scale_note":"2025 年 Noon 卖家销售破 $10 亿；利雅得为 Noon 运营中枢之一","sellers_url":"https://seller.noon.com/","website":"https://www.noon.com/saudi-ar/","geo_source":"https://en.wikipedia.org/wiki/Riyadh （城市级坐标+同城微偏移避让 Amazon.sa 点）","geo_source_url":"https://en.wikipedia.org/wiki/Riyadh","sources":["https://seller.noon.com/","https://www.noon.com/saudi-ar/"],"verified_date":"2026-09-12","verify_level":"T2行业信源","notes":"2026-09-12 转正上图；与 me-ae-noon 为同一平台分行点位（迪拜总部+利雅得中枢）"},{"id":"af-eg-amazon","name":"亚马逊埃及站","name_en":"Amazon.eg","hq_country":"美国（埃及业务总部开罗）","hq_city":"开罗","country":"埃及","markets":["埃及"],"countries":["埃及"],"type":"综合市场","model":"marketplace+FBA","entry":"经亚马逊全球开店体系；埃及站门槛与 ACID 预申报/清关联动性强，官方细节以官网现行口径为准","china_seller":"经全球开店体系（埃及站细节待官方确认；重点提示=ACID 13 位预申报+本地履约要求高）","fee_note":"佣金按品类（官方费率工具为准）；FBA eg 可选","scale_note":"埃及流量第一（原 Souq，2021 改版 Amazon.eg）；2025 线上收入约 $8.47 亿（ECDB）","sellers_url":"https://sell.amazon.com/zh/global-selling/middle-east","website":"https://www.amazon.eg","geo_source":"https://en.wikipedia.org/wiki/Cairo （城市级坐标）","geo_source_url":"https://en.wikipedia.org/wiki/Cairo","sources":["https://sell.amazon.com/zh/global-selling/middle-east"],"verified_date":"2026-09-12","verify_level":"T2行业信源","notes":"2026-09-12 扩片批一转正上图；以色列/摩洛哥/伊朗平台不上图（以色列=中国平台主导无本土收录对象、摩洛哥=无成熟中国通道、伊朗=制裁合规红线仅信息性收录），口径见批次横向汇总 §三"},{"id":"as-sg-shopee","name":"Shopee（虾皮）","name_en":"Shopee","hq_country":"新加坡","hq_city":"新加坡","country":"新加坡","markets":["新加坡","马来西亚","泰国","印度尼西亚","越南","菲律宾","台湾","巴西","墨西哥"],"countries":["新加坡","马来西亚","泰国","印度尼西亚","越南","菲律宾","巴西","墨西哥"],"type":"综合市场","model":"marketplace+SLS 跨境物流（本地履约 SPX）","entry":"开放入驻：中国内地/香港企业营业执照或个体工商户执照＋法人身份证明＋收款账户（Payoneer/连连/PingPong 等）；无入驻费/年费，官方线上四步注册（资质细则为 T3 多源佐证）","china_seller":"开放（官方中文招商站 shopee.cn＋中国卖家中心 CNSC seller.shopee.cn 直核 2026-09-15）","fee_note":"佣金＋交易/平台服务费合计约 2%–16%（视站点/品类，变动频繁，精确费率表未逐站核实）；官方费率入口 https://seller.shopee.com.my/edu/article/6799 （马来）/ https://seller.shopee.sg/edu/article/2450 （新加坡）","scale_note":"FY2025 GMV US$127.4B（+26.8%）、毛订单 139 亿单、活跃买家约 4 亿/卖家 2,000 万（Sea FY2025，SEC 20-F/6-K）；东南亚与台湾最大、巴西领先电商平台（20-F 口径）","sellers_url":"https://shopee.cn/ （中国招商官网）/ https://seller.shopee.cn （中国卖家中心 CNSC）","website":"https://shopee.com/","geo_source":"https://nominatim.openstreetmap.org/search?q=Singapore&format=jsonv2 （城市级坐标）","geo_source_url":"https://nominatim.openstreetmap.org/search?q=Singapore&format=jsonv2","sources":["https://www.sea.com/about","https://www.sec.gov/Archives/edgar/data/1703399/000114036126015366/ef20067274_20f.htm","https://www.sec.gov/Archives/edgar/data/1703399/000119312526088151/d106475dex991.htm","https://www.shopee.cn/","https://seller.shopee.cn/"],"verified_date":"2026-09-15","verify_level":"T1官方页+搜索","notes":"母公司 Sea Ltd（NYSE 代码 SE）主要执行办公室新加坡（sea.com About＋SEC EDGAR＋20-F 三源一致）；markets=20-F「8 司法辖区」（东南亚六国+台湾+巴西）+墨西哥（shopee.cn 官方站点表在列）；智利/哥伦比亚消费端 2026-09 探活在营但未列官方招商表，不入主列表；费率只给区间+官方入口（数字红线）；与 Lazada 同城避让微偏移（本条保持城市中心原值）"},{"id":"as-sg-lazada","name":"Lazada（来赞达）","name_en":"Lazada / Lazada Group","hq_country":"新加坡","hq_city":"新加坡","country":"新加坡","markets":["新加坡","马来西亚","泰国","印度尼西亚","越南","菲律宾"],"countries":["新加坡","马来西亚","泰国","印度尼西亚","越南","菲律宾"],"type":"综合市场","model":"marketplace 佣金制+跨境物流 LGS（深圳/义乌集货）","entry":"中国注册企业营业执照（个体工商户暂不支持）＋产品符合中国出口及目的国进口要求＋一定跨境电商经验；一次开通六国站点，官方称最快 1 个工作日开店；入驻门槛官方标称「只需营业执照+3000 元保证金」","china_seller":"开放（官方中文招商站 lazada.cn/store 直核 2026-09-15；跨境卖家后台 gsp.lazada-seller.cn，gsp.lazada.com 302 跳转实证）","fee_note":"无年费（官方「零年费」）；佣金两套口径并存勿混用——①跨境新卖家招商口径 6%–7%（官方中文站 T1）；②本地 Marketplace 常规口径 2025-11-01 起多站点上调、马来站部分类目上限约 22.5%（T2 双源，以各站点官方费率页为准）；另有支付/交易费约 2%–3.5%（T2）与新商 90 天佣金先缴后返（T1）","scale_note":"阿里近年不单独披露 Lazada GMV（未核实）；历史口径 2021 年活跃消费者 1.3 亿/GMV 约 210 亿美元（T2）；2024-07 首次单月 EBITDA 转正（T2 多源）；阿里 FY2025 Q4 AIDC（含 Lazada）收入 RMB 335.79 亿、+22%（T1，未单列 Lazada）","sellers_url":"https://www.lazada.cn/store （中国卖家招商）/ https://gsp.lazada-seller.cn/page/login （跨境卖家后台）/ https://university.lazada.com/ （卖家教育）","website":"https://www.lazada.com/","geo_source":"https://nominatim.openstreetmap.org/search?q=Singapore&format=json （城市级坐标+同城避让微偏移避让 Shopee 点，照 Noon 先例 +0.009）","geo_source_url":"https://nominatim.openstreetmap.org/search?q=Singapore&format=json","sources":["https://www.lazada.com/en/about","https://www.lazada.com/en/contacts/","https://www.lazada.cn/store","https://www.lazada.cn/storydetail/187/5230","https://www.alibabagroup.com/document-1859811057615241216","https://worldef.com/2025/11/03/lazada-raises-seller-commission-rate-to-up-to-22-5/"],"verified_date":"2026-09-15","verify_level":"T1抓取","notes":"总部 Lazada One（51 Bras Basah Rd, Singapore 189554，官方联系页 Lazada Group/HQ 栏目）；2016 年起为阿里巴巴集团区域旗舰（官方 About），FY2025 年报体系归入 AIDC；中国区办公室深圳；HQ 口径=总部新加坡，地图国别=新加坡；22.5% 上限站点归属已核为马来站（T2 双源）；当前 GMV/年活用户数未核实留月度保鲜"},{"id":"as-kr-coupang","name":"Coupang（酷澎）","name_en":"Coupang, Inc.（쿠팡）","hq_country":"韩国（集团法定总部 2022 年迁美国西雅图，运营总部首尔，双口径注记）","hq_city":"首尔","country":"韩国","markets":["韩国","台湾"],"countries":["韩国"],"type":"综合市场","model":"marketplace+自营+Rocket 配送（Rocket Growth 托管物流）","entry":"全球卖家（跨境）现行入口=官方中文招商站 gs.coupang.cn「火箭增长跨境卖家招募」：极速开店模式——中国大陆有限公司营业执照＋法人证件＋第三方收款账户，经官方合作服务商（IOR 进口代理）履约，无需韩国主体，最快 1–3 工作日下店；普通开店模式——需韩国主体（营业执照/电话号码/银行账户/网络销售许可证），30–45 工作日；重点招商家具家居/3C/家电/厨房宠物/服饰/运动户外/汽配七类目；限售需 MFDS/KC 认证","china_seller":"开放（官方中文招商站 gs.coupang.cn 直核 2026-09-15，注册落地 Coupang Corp 官网；旧入口 global.coupang.com 已停止解析）","fee_note":"类目佣金约 4%–10.9%（官方价目表：主要一级类目基础费率 7.8%–10.8%）；极速开店另付服务商费（非平台费）：基础服务费 $69–100/月＋客服代理 $30–50/月＋进口代理按 GMV 0.5%–3% 阶梯，新卖家 45 天内首入仓最长 90 天服务商费减免；官方佣金表以 gs.coupang.cn 直链 PDF 为准","scale_note":"FY2025 总净营收 $345.34 亿（+14%）、净利润 $2.14 亿、Product Commerce 营收 $295.92 亿；2025Q4 活跃用户 2,460 万；员工约 10.8 万（SEC 10-K）；GMV 未披露","sellers_url":"https://gs.coupang.cn/ （中国卖家官方招商）/ https://marketplace.coupang.com/ （韩国本土卖家）","website":"https://www.coupang.com/","geo_source":"https://nominatim.openstreetmap.org/search?q=Seoul&format=json （城市级坐标）","geo_source_url":"https://nominatim.openstreetmap.org/search?q=Seoul&format=json","sources":["https://www.sec.gov/Archives/edgar/data/1834584/000183458426000024/cpng-20251231.htm","https://www.aboutcoupang.com/where-we-operate/","https://gs.coupang.cn/","https://gs.coupang.cn/how-to-sell","https://marketplace.coupang.com/"],"verified_date":"2026-09-15","verify_level":"T1抓取","notes":"HQ 双口径注记——集团法定总部=西雅图（特拉华注册，10-K 封面 720 Olive Way，T1；官方自称「U.S. technology company」），运营重心与多数员工在韩国（官方 where-we-operate 列韩国办公室 Seoul/Pangyo＋履约物流遍布韩国，T1）；照项目「注册地与运营总部不一致取运营总部」惯例点位记首尔（Allegro 先例同款逻辑，2026-09-15 调研+校对独立同结论）；台湾业务 2026 年正常运营（10-K T1）；2025 数据泄露事件及韩国政府调查延续至 2026（T2 风险提示）"},{"id":"as-jp-rakuten","name":"楽天市場（Rakuten Ichiba）","name_en":"Rakuten Ichiba (Rakuten Marketplace)","hq_country":"日本","hq_city":"东京（世田谷区）","country":"日本","markets":["日本"],"countries":["日本"],"type":"综合市场","model":"marketplace 出店制（RSL 履约可选，楽天ペイ/积分生态引流）","entry":"日本主体=法人（登記簿謄本审查）或個人事業主（開業届），单纯个人不可，出店审查常见 2–3 个月（T2）；海外主体=海外事業者制度开放（2025-09-30 官方新闻稿：出店可国扩至 22 国・地域含中国，无需日本国内据点）","china_seller":"开放（海外事業者通道无需日本法人；官方中文招商站 global-seller.marketplace.rakuten.cn「日本乐天市场中文官网」直核 2026-09-15——GSP 通道月佣金约 8%–12%、初期注册费 6 万日元、保证金 50 万日元（退店返还）、月固定出店费 6.5 万日元，招商运营=上海爽快电子商务有限公司深圳分公司；旧跨境分站 Rakuten Global Market 已于 2020-06 关闭，现行路径=直接入驻日本主站）","fee_note":"出店费用区间（税別，官方料金页）：初期登録費 60,000 日元（一次性）＋月額出店料 19,500～100,000 日元＋系统手续费 PC 2.0%–6.5%/Mobile 2.5%–7.0%（按设备×类目）＋楽天ペイ决済费 2.5%–3.5%，另有积分/联盟等小额费；入口 https://www.rakuten.co.jp/ec/plan/","scale_note":"2025 年度集团売上収益 2 兆 4,966 億円（+9.5%）；国内 EC 流通总额（GTV）6 兆 3,452 億円（+3.9%，楽天市場+旅行+书籍合计口径，市场单体未披露）；国内会员 1 亿超；海外事業者出店 1,000 社超（2025-09，官方新闻稿）","sellers_url":"https://www.rakuten.co.jp/ec/ （出店案内）/ https://global-seller.marketplace.rakuten.cn/ （中国卖家招商）/ https://rms.rakuten.co.jp/ （店铺后台）","website":"https://www.rakuten.co.jp/","geo_source":"https://nominatim.openstreetmap.org/search?q=%E6%9D%B1%E4%BA%AC%E9%83%BD&format=json （东京都城市级坐标，与 as-jp-amazon 相距约 6.6km 无需避让）","geo_source_url":"https://nominatim.openstreetmap.org/search?q=%E6%9D%B1%E4%BA%AC%E9%83%BD&format=json","sources":["https://corp.rakuten.co.jp/about/map/","https://corp.rakuten.co.jp/news/press/2025/0930_03.html","https://www.rakuten.co.jp/ec/","https://www.rakuten.co.jp/ec/plan/","https://corp.rakuten.co.jp/news/press/2026/0212_01.html","https://global-seller.marketplace.rakuten.cn/"],"verified_date":"2026-09-15","verify_level":"T1官方页+搜索","notes":"本社=楽天クリムゾンハウス（东京都世田谷区玉川 1-14-1，会社地図页 T1）；「22 カ国・地域」「1,000 社超」经校对回源确认为官方新闻稿正文原文（T1）；GSP 专用通道费率与日本主体一般类目费率（2.0%–7.0%）不同，勿混用；楽天市場单体 GTV/现行精确店铺数未披露（未核实）"},{"id":"as-jp-amazon","name":"亚马逊日本站","name_en":"Amazon.co.jp / Amazon Japan","hq_country":"美国（日本业务总部东京）","hq_city":"东京（目黒区）","country":"日本","markets":["日本"],"countries":["日本"],"type":"综合市场","model":"marketplace+FBA","entry":"开放入驻（需企业资质，一套资料注册多站点、禁同站点多账户）；日本站月租 4,900 日元/月（多站点合并 $39.99）；特殊合规=JCT（日本消费税）合格发票注册号（2023-10-01 新政，无注册号影响企业买家进项抵扣）","china_seller":"开放（全球开店官方中文直招 gs.amazon.cn/japan 直核 2026-09-15；日方招商页 sell.amazon.co.jp 有中文版；AGL 中国—日本直营海运，中国发货最快 3 天达）","fee_note":"销售佣金多数品类 5%–15.4%（媒体类固定 15.4%，多数品类最低佣金 30 円）＋大口出品月租 4,900 円（税抜）/小口 100 円每件＋FBA 配送料按尺寸重量、保管费按日；官方费率页 sell.amazon.co.jp/pricing","scale_note":"FY2024 日本净销售额 $27,401M（SEC 10-K）；2024 日本 BtoC-EC 市场 26.1 兆日元、EC 化率 9.8%（经产省 T1）；月访问约 4.3 亿次（Semrush T2 快照）","sellers_url":"https://sellercentral.amazon.co.jp/ （卖家平台）/ https://gs.amazon.cn/japan （中文招商）","website":"https://www.amazon.co.jp/","geo_source":"https://en.wikipedia.org/wiki/Tokyo （城市级坐标）","geo_source_url":"https://en.wikipedia.org/wiki/Tokyo","sources":["https://gs.amazon.cn/japan","https://sell.amazon.co.jp/pricing","https://www.amazon.co.jp/gp/help/customer/display.html?nodeId=GLSBYFE9MGKKQXXM","https://www.sec.gov/Archives/edgar/data/1018724/000101872425000004/amzn-20241231.htm","https://www.meti.go.jp/press/2025/08/20250826005/20250826005.html"],"verified_date":"2026-09-15","verify_level":"T1抓取","notes":"运营主体 Amazon Japan G.K. 本社=东京都目黒区下目黒 1-8-1（官方使用条件页 T1，核到区级）；与楽天同城两点相距约 6.6km 无需避让；日本国内电商市场份额无 T1 口径不写死（10-K 销售额与 METI 市场盘口径不可直接换算）"},{"id":"am-us-amazon","name":"亚马逊美国站","name_en":"Amazon.com / Amazon US","hq_country":"美国","hq_city":"西雅图","country":"美国","markets":["美国"],"countries":["美国"],"type":"综合市场","model":"marketplace+FBA","entry":"开放入驻（需企业资质：营业执照＋可国际支付信用卡/借记卡＋美国纳税审核——中国卖家必须完成不可跳过＋身份验证）；专业卖家 $39.99/月（个人 $0.99/件）；北美联合账户=一个美国站账户可开美国/加拿大/墨西哥/巴西四站、仅一份订阅费（官方 FAQ T1 直核）","china_seller":"开放（全球开店官方中文通道 gs.amazon.cn→globalselling.amazon.com 北美站专页直核 2026-09-15；T2 口径中国卖家占亚马逊全球活跃卖家约半数——Marketplace Pulse 2025-09，单源定性）","fee_note":"销售佣金多数品类 8%–15%（边缘品类单档最低 3%/最高 45%，多数品类最低佣金 $0.30，媒体类另收关单费 $1.80/件）＋专业月租 $39.99/月＋FBA 履约费按价格/重量/尺寸、仓储费按月按立方英尺；官方费率页 sell.amazon.com/pricing","scale_note":"FY2025 美国国别净销售额 $489,657M（SEC 10-K，含 1P 全额≠市场份额）；美国电商市场份额 T2 区间 37.6%–40.5%；月访问 2.42B（Semrush T2，2026-07）","sellers_url":"https://sellercentral.amazon.com/ （卖家平台）/ https://globalselling.amazon.com/north-america （中文招商）","website":"https://www.amazon.com/","geo_source":"https://en.wikipedia.org/wiki/Seattle （城市级坐标）","geo_source_url":"https://en.wikipedia.org/wiki/Seattle","sources":["https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm","https://sell.amazon.com/pricing","https://globalselling.amazon.com/north-america","https://gs.amazon.cn/","https://www.amazon.com/gp/help/customer/display.html?nodeId=508088"],"verified_date":"2026-09-15","verify_level":"T1抓取","notes":"全球运营总部 410 Terry Avenue North, Seattle（FY2025 10-K 封面 T1）；北美联合账户现行口径=美加墨+巴西四站（较「美加墨」旧口径已扩，加/墨/巴站未单列条目、markets 只列美国）；与既有 Amazon 区域条目（欧洲/阿联酋/沙特/埃及/日本）同为每区域站点独立条目口径"},{"id":"am-uy-mercadolibre","name":"美客多（Mercado Libre）","name_en":"MercadoLibre, Inc.","hq_country":"乌拉圭（2021 年起集团总部迁蒙得维的亚，SEC 10-K 连续五年实证；品牌 origin 阿根廷）","hq_city":"蒙得维的亚","country":"乌拉圭","markets":["墨西哥","巴西","阿根廷","智利","哥伦比亚","乌拉圭"],"countries":["墨西哥","巴西","阿根廷","智利","哥伦比亚","乌拉圭"],"type":"综合市场","model":"marketplace（1P<10%）+Mercado Envios 物流+Mercado Pago 支付（全托管/半托管 2026 在招）","entry":"跨境（CBT）：企业执照（大陆/香港/台湾均受理）→平台入驻审核→客户经理邮件发链接注册→KYC（须与入驻资料一致）→Authy 验证；自发货默认开通 CBT 站点，FULL 官方仓/海外仓需申请激活；官方未公布量化流水门槛","china_seller":"开放（官方中文官网 mercadolibre.cn 直核 2026-09-15＋CBT 英文自注册门户 global-selling.mercadolibre.com；10-K 定性跨境卖家「primarily from China and the U.S.」；美元双周回款，Payoneer/WorldFirst/PingPong 收款；新卖家自动开通乌拉圭站点）","fee_note":"刊登免费；佣金按站点×品类——墨西哥站官方区间 8%–18%；巴西 CBT 固定 Classic 12.5%/Premium 16.5%；智利/哥伦比亚按品类、阿根廷费率官方标 TBD；每件附加费与仓储配送费另计；入口 https://global-selling.mercadolibre.com/landing/pricing","scale_note":"FY2025 GMV $65,037M、营收 $28,893M、年独特买家 1.21 亿（SEC 10-K）；2026Q2 GMV $21,926M（+43.7%）；巴西+墨西哥占营收约 75%；员工超 12.3 万","sellers_url":"https://global-selling.mercadolibre.com/ （CBT 自注册）/ https://mercadolibre.cn/ （官方中文官网）","website":"https://www.mercadolibre.com/","geo_source":"https://en.wikipedia.org/api/rest_v1/page/summary/Montevideo （城市级坐标）","geo_source_url":"https://en.wikipedia.org/api/rest_v1/page/summary/Montevideo","sources":["https://www.sec.gov/Archives/edgar/data/1099590/000109959026000006/meli-20251231.htm","https://www.sec.gov/Archives/edgar/data/1099590/000109959026000023/meli-20260630.htm","https://global-selling.mercadolibre.com/landing/pricing","https://mercadolibre.cn/","https://www.mercadolibre.com.mx/l/vender","https://www.sec.gov/Archives/edgar/data/1099590/000156276222000049/meli-20211231x10k.htm"],"verified_date":"2026-09-15","verify_level":"T1抓取","notes":"HQ 双口径注记——SEC FY2021–FY2025 10-K principal executive offices=蒙得维的亚（连续五年 T1，2021 年自布宜诺斯艾利斯迁出；FY2020 10-K=布宜诺斯艾利斯），点位照「注册地与运营总部不一致取运营总部」惯例记蒙得维的亚（W9 Allegro 先例同款逻辑；调研+校对独立同结论，PRD v1.8② 候选表布市口径据此修订候用户否决）；布宜诺斯艾利斯=创立地/历史 HQ（至 2021）；市场覆盖 10-K 口径 18 国（入表 17 国、委内瑞拉 2017-12 起出表），markets 列 CBT 官方开放六站，地图国别筛选=HQ 所在国（乌拉圭）、列表页 chips=markets 覆盖（双口径注记照 W9 惯例）"}]}